Q: How does a banner exchange work?
A: After signing up to the banner exchange and uploading your banner graphics, you place our banner codes on your website. Depending on the number of impressions (banner displays) and clicks, your banner ad will be shown on other members' websites: the higher the number of impressions and clicks, the more often your banner will be displayed.
Q: What's the exact ratio?
A: The ratio depends on your CTR (click-through rate).
At the JBE we offer a sliding ration scale of up to 1:1 ratio.
|0.10 - 0.20||85%|
|0.20 - 0.30||90%|
|0.30 - 0.40||95%|
For example: users with a CTR of less than 0.10% get 80 impressions of their ads for 100 impressions sent; users with a CTR above 0.40% get 100 impressions for 100 impressions sent.
Q: What if I don't want to display certain kinds of websites on my pages?
A: You can select which categories of websites you want to display on your pages.
Q: How can I monitor the performance of my banners?
A: We provide detailed statistics for each day and month. You can access those stats through your control panel.
Q: What if I do not want to display banners on my website?
A: If you want to promote your website or product, but don't want to place banners on your website, you can sign up as an advertiser. You will be able to purchase impressions or clicks, starting from as low as 1,000 JPY for 5,000 impressions.
Q: How can I purchase campaigns?
A: Sign up as an advertiser. In your control panel you have a vast selection of campaigns. By using the dependable Paypal system for financial transactions, you can pay by direct debit or with a major credit card. Please contact us if you wish to pay using direct transfer to our Japanese bank account (furikomi).
Q: What kind of ad campaigns are there?
A: Currently, we offer the following paid campaigns for the Full Banner (468x60) and the Half Banner (234x60) format:
Impressions are cheaper, but used up much faster than clicks. Depending on the number of clicks you receive, click campaigns can run over days and weeks.